Interior design is an art of enhancing the interior of a building to make it a more beautiful, aesthetic, and pleasant environment. Making own dream house is everyone’s goal. With hard work and dedication, this dream will soon become true. Planning having own home is a challenging journey. It needs to have a stable source of income or savings, licensed partner to make and design a dream house, and especially creativity. Part of building a dream house is to design not just outside interior but also inside.
Interior design business is a trend in this year era. There are many interior design styles and concepts from cheap cost design to an expensive one. Having a good interior home design gives joy and happiness not just to the owner but also their visitor. If you love interior designing why not venture in this kind of business? This article will help you to start your business in just simple steps.
Here are 10 steps you can follow to launch your own Interior Design Business Plan:
1. Know Your Target Clients
Making a business starts at knowing your target client. Gather information about your target client. You need to know and identify the people you want to offer your product and services. By this, you will make a strategic plan to convince your client. What age and gender you’re looking for. Who is your target market? This will help you to prepare for what they wanted. Interior design business covers not just trend style of the home but also antique furniture, flower, tiles and many more. Knowing your client will determine what type of interior business you will start. Know also the different background of your prospect customers. Their religion, family traditions, culture and raise. Interior design styles and concepts are dynamic, it may change in the future as well as your client.
2. Make A Name And Logo
In business, it is very important to have a unique and identified name. Make a business name that is related to your business category, services or products so that client easily to recognize and memorize your business.
Get a unique and eye-catching logo, the client loves to see the creativity of businesses on their logos. Sometimes a client will easily identify business because of logos because they repeatedly see this in advertisements and products or marketing materials.
3. Make Business Objectives
Know your objective and mission. Your business must aim to have profit and also to provide assistance to people or your target client. Business planning is not just focusing on that, you must also know market trends, how your business grows, and your market needs. Get a trusted partner or suppliers for furniture, flowers, decorations and other things you need. Know your potential competitors, and have some substitute products. Clients are demanding, as an interior designer you must provide and satisfy their demands.
4. Find A Target Market Place
Starting your business means you must have a stable place to build. This may help your customer to find you and recognized your store. Nowadays, businessman expanded their business through the internet. This will be a good start for you. You can make advertisements or even make your own website. This will be your virtual store. Clients are dependent on using search engine especially on looking for what information they wanted. Putting your interior design business on the internet or making a website will give information to your client that your business is existing. This will also help your client to take a glance on the capability of your business, past projects, products, and cost.
5. Offer A Discount For Your Top First Customers
Do initial free services or discount to your first customers. This will be your platform to demonstrate and showcase your talent and skills. These will satisfy your initial client and soon you will able to build your own client list. Find 2-3 clients that will grab your free service or discount offer to design their house. You can also buy furniture that your clients may want to have. If your client satisfies with your work they surely recommend you to their friends and families.
6. Market Your Business On Social Media Channels
One of the best ways to market your business is in Social Media. Social channels like Twitter, Facebook and Instagram are now effective platforms to promote your business. Were you can post and have thousands of followers. Social Media are a big help to spread information to those newly established businesses. Simple signup your business name then make an interactive content that will catch the attention of your followers.
7. Make And Show Amazing Pictures Of Your Work
One way to promote your business through pictures of your works. Interior design business is about creating the form of a visual of home furniture, decorations, flower arrangements and many more. If your clients impressed by your work creation, you will get more clients due to mouth publicity. Meeting your client need to have a sample for them to see. This sample pictures catalog of your previous work intended to make a good first impression. Also, these photos can be displayed on your websites and social media pages. You can hire a professional photographer to have a good quality picture of your interior design works.
8. Attend Trade Fair
Trade events or bazaars are a great chance to display and expose your work to the market. If there are trade shows or interior designing trade fair near you grab the opportunity, this will help you to meet the industry experts and get advice for your business growth. You can also collaborate with your co-interior designers. Not just that, trade events are a great opportunity for you to make a big name to the interior designing industry. Prepare your impressive business card, photos of your works, and a good business strategy this will surely help you get big clients and deals.
9. Distribute Flyers
Flyers are old school way of promoting business but it’s effective. This is the cheapest way to promote your business than making an advertisement on TV or on social media. To catch the attention of target clients, a large photo of your interior design work business and tempting text must be the features of your flyer. This will draw attention to your target client to trust your business and get you to be their interior designer.
10. Make A Future Plan
Knowing the future problem of your business will be a big help for you to survive in this industry. There are many competitors out there, either old or new to this industry. Acknowledging the future and upcoming problem will help you to find a solution in an early as now. Competitions in this kind of industry are strong, make a list on your prospect competitors in your area. Make sure to impress your client to build a strong relationship to them that will stay for you the longest.
Building your own business is hard, but because of hard work, commitment, and your passion for what you’re doing soon, you will achieve your goals and mark a big name in the interior design industry.